Serendipity in the SSD market

December’s news on the SSD market was proof if we needed it that expanding Ortial’s enterprise SSD range is a sound decision to make. With 18 new product lines introduced in 2018, of which a third were enterprise components, our company expansion falls right into line with what market analysists tell us customers increasingly demand.

According to International Data Corporation’s Worldwide Quarterly Enterprise Storage Systems Tracker, vendor revenue increased to $14.0 in the third quarter of 2018, up 19.4% compared to the same quarter the previous year. Server-based storage increased 10.1% to $3.8 billion during the same period, which represented 27.3% of total enterprise storage investments. Total capacity shipments were up over 57% year on year during the quarter, demonstrating just how much demand exists in the market.

Hyperscale data centres were the largest single customer market, accounting for 27.7% of global spending during the quarter. This resulted in a revenue growth of 45.8% compared to the same quarter in 2017. The top three companies Dell, HPE and NetApp saw revenue growth expand by 21.8%, -3.3% and 15.3% respectively. Ortial’s year on year growth has been in excess of this, proving that there is more than enough space in the market for a more diverse range of players. 

With savings of up to 40% on the big brand alternatives, Ortial enterprise SSDs are a high quality, smart solution for the growing market. The 6 new enterprise product lines we introduced in 2018 offer capacity increases of up to 960GB and comparable improvements in speed. We also plan to introduce another 6 lines to the enterprise SSD range in 2019. 

Demand is so high for our products that we have signed a contract with major distributor CMS which will help us step up global delivery of our products. Their market reach helps us take the next step in our global expansion that will serve increased demand. With great products and fantastic service, we are confident that we have all the essentials that make us attractive to an ever-increasing number of customers. Reports like these are proof positive of just how much opportunity there is for us to grow in the SSD market.