Revenue Growth in Ortial Specialisms
Recent industry news reports an increase in the number of server and PC component sales throughout the latest financial year. PCR online wrote about a 7.1% year on year growth in IT distribution across Europe in the third quarter of 2018. Market Intelligence firm CONTEXT followed up with data that said in 2018 there was an increase of 10.4% in server computing products sold to enterprise customers year-on-year.
The future looks bright
Drilling down into some of the details, the outlook is extremely positive for Ortial’s focus components of SSDs and RAM upgrades. Increased adoption of SSD and memory have both been identified as drivers for the upswing in the server computing market. Revenues for SSD upgrades were up by 22% in 2018 as customers increasingly choose SSDs over HDDs. We discussed the reasons for this in our January blog.
CONTEXT data also pointed towards a rise in the popularity of RAM: “When looking at the revenue share over time, it becomes clear that over the past two years, RAM has played a more important role within server computing,” said Mathias Knoefel, Senior Enterprise Analyst at CONTEXT.
This is something that we at Ortial can bear witness to as demand from our channel partners increases for our high performance DDR3 and DDR4 server memory.
There is good news on PC memory too. The computing component market grew 10% year on year in 2018 according to CONTEXT, and Ortial enjoyed the benefits with a 22-24% rise in its own laptop memory sales.
A recent ChannelWatch survey revealed that almost two thirds of IT resellers are more optimistic about the coming 12 months. Positivity in the channel is great news for the sector and for Ortial. The future looks bright for our high quality offering to the market.